Not just that, the two-way strategy is Tim Cook’s clever plan to transform Apple’s video conferencing app into a legit competitor to Zoom and Microsoft Teams while still offering end-to-end encryption and a slew of interesting software features. The move to expand FaceTime to non-Apple users shows a shift in the company’s walled-garden strategy, but in reality, it’s part of a broader approach to bring more Android/Windows users to Apple’s ecosystem. While FaceTime is the biggest reason why people consider the iPhone in the first place, the announcement of Apple’s iOS-exclusive video-audio calling app coming to Android and Windows platforms left everyone surprised. Not only is FaceTime getting a number of much-requested features but it now looks like a competitor to Zoom and Google Meet.
One of the biggest announcements out of this year’s Worldwide Developers Conference (WWDC) is the overhaul of FaceTime, Apple’s video-audio calling app.
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